About us

An Australian media representation business.

We sell advertising across mastheads, stations and platforms that people choose deliberately, rather than media they scroll past. Where the big groups sell scale, we sell trust.

Who we are

Nine outlets across radio, print, digital, email and social

Independent Media Partners connects advertisers with independent and community owned media. We sell and place advertising across nine outlets, reaching close to 4 million monthly touchpoints nationally and in more than 174 countries.

There are more than twenty years of combined publishing history behind the titles we represent. Clients buy across the portfolio through one agency, one insertion order and one invoice.

Two sales brands, one business

The split is by audience, not by outlet. Either brand may take your call. The brief decides which one runs it.

Independent Media Partners
General community media

Scenestr, plus the general audiences of Koori Radio 93.7FM and Neighbourhood Media. Brand, awareness, local, community and live entertainment campaigns.

See the outlets
LGBT+ Media & Marketing
LGBTQ+ audience reach

Part of Independent Media Partners, and Australia's only dedicated LGBTQ+ media sales offering. Seven owned outlets plus the queer audiences of Koori Radio and Neighbourhood Media.

lgbtmediamarketing.com.au
If the brief is general
Brand, awareness, local, community or live entertainment. Independent Media Partners runs it, and you stay open to the full portfolio.
If the brief is LGBTQ+
Pride, diversity or inclusion. We refer you to LGBT+ Media & Marketing. Same team, same invoice if you want it, better answer.
If the brief is both
Two proposals for two budgets, and we will say plainly which outlets appear in both so nothing is hidden.
Questions we get asked

Straight answers before you pick up the phone

What does a campaign cost?

There is no single rate, because a single suburb print ad and a national radio schedule are different products. Local print placements start low enough for a single trader, and portfolio schedules scale to national campaigns. Tell us the budget and we will build to it rather than quote you a package you did not ask for.

Can I buy just one outlet?

Yes. Every outlet can be bought on its own, and Neighbourhood Media can be bought one suburb at a time. The portfolio rate exists because buying across outlets is usually better value, not because it is compulsory.

Do you make the advertising?

We are not a full service creative agency, but we can help. Our radio stations produce radio commercials in house, several outlets write advertorial in the masthead's own voice, which often works better than a display ad in community media, and we can assist with creative for a fee. If you already have an agency or designer, we will send them the specifications.

How far ahead do I need to book?

Radio can go to air inside a week. Print runs to the publication schedule of each title, so allow two to three weeks for the best positions, and longer for covers and wraps. Email and digital can turn around in days. If you are working to an on sale date, tell us the date first and we will work backwards.

What reporting do I get?

Confirmation that every booked placement ran, with published audience figures for each outlet and digital and email metrics where they exist. One campaign report covering the whole schedule, not a separate one per publisher.

Are you a media buying agency?

No, and it matters that you know which side of the table we sit on. We represent the media owner as their appointed advertising sales representative. We do not audit your media plan or bill you a planning fee.

Talk to us about the portfolio

Send the brief to info@independentmediapartners.com.au or call us and we will build the schedule.

Contact us